Web Management & Online Marketing: The Nerd Stuff
What is marketing exactly? Rather than make a list from many books written on the subject, we will simply list some of the "marketing and advertising" services that we provide daily for clients.
- Marketing Plans
- Collateral Development
- Sales Sheets
- Direct Mail Pieces
- Email Marketing Pieces
- Viral Marketing
- Guerilla Marketing
- Business Cards
- Stationery Design
- Event Promotion
- Special Event brainstorm/support
- Hispanic Outreach
- Press Kits
- Sales Folders
- Presentation Kits
- Call Center Management
- Promotional Products
Web Design/Web Development
Our Web team built web sites before you had a computer. No, really – they probably did. Our Web development and web site design services allow for every level of client to be a potent component of the Internet. Using both in-house designers and partner agencies, we truly believe that cookie-cutter solutions for web sites are the wrong way to go.
Some clients are launching their first web site and merely need something that mimics their brick and mortar brand while allowing them to reach potential customers in a new way. Other clients have had a wonderful web presence and need to take their site to the next level in terms of usability, business analytics, behavioral tracking, and more.
There are however certain standards that we always adhere to with our sites that set us apart from the "per page" or "some kid in college" offering. Specifically, all of our sites are built with conversions and sales as the goal. All of our Web developers are search engine optimization (SEO) and search engine-marketing experts. We do not use templates, and we do not reuse sites. Most of our websites come with a content management tool and are built with solid code, not boxed solutions. Most of our partners have a defined process and methodology for development rather than a "simply start to build" approach.
Let us say this first: There are no guarantees in Search Engine Optimization.
Let us say this second: Search engine rankings are not a right. It's a science. And we are scientists that specialize in this very meticulous and ever-changing online marketing space.
Search Engine Marketing consists of two elements: Organic Search Engine Optimization and Paid Search Engine Ranking.
Search Engine Optimization is the act of altering a website so that it does well in the organic, crawler-based listings of search engines. Organic search listings cannot be purchased. Websites must be altered to be search engine friendly and to encourage the search engines to rank the web pages for keywords and phrases that are relevant to the web site and web pages.
Paid Search Engine Ranking is exactly as it sounds: purchasing higher placements within a given search engine. Most customers know this as Google Adwords or Yahoo! Listings although there are many second and third tier engines that have wonderful conversions for clients.
Our company handles both elements of search engine marketing, and does not have preset packages for this, as every site is different in terms of coding, goals, messaging, and overall web friendliness. Contact us for a customized quote.