A Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost. They bring incredible value to companies where having a full-time CMO wouldn’t make sense, either fiscally or even practically due to the typical scope of challenges needing attention.
- Assistance with managing internal teams, contractors, volunteers, agencies
- Assistance with items and workload not being covered by other roles
- Revenue-centric goals and KPI’s to be added into marketing plan
- Reporting to boards, serving in media and to investors as visible and helping assist in growth models for companies.
- Public Relations management
- Social Media (complete development and management – compliance minded)
- Compliance Services (HIPAA, FDA, FTC, FINRA, SEC, etc.)
- Web site management
- Partnership Development
- Ambassador Program creation and management
- Event and Conference Management
- Search engine optimization and marketing (SEO/SEM)
- Identity/Brand management including crisis management
- Email marketing
- Blog creation and management (content dev included)
- Analytics (business, online, integration)
- Succession planning (help organization craft succession plan including possible job description(s) and the like to ensure smooth transition